Work / 01
Music House — Back to the Surface
A visual series celebrating Yemen’s qanbus instrument, its makers, and its musicians through a unified portrait-led campaign.
The challenge
Present a Yemeni musical craft in a contemporary way without losing its cultural and human character.
The solution
A dark art direction, studio portraits, and compositions connecting every maker and performer to the instrument and its story.
Creative conceptArt directionPhotographyCampaign design
This case study presents the available visual work without publishing unverified metrics or outcomes.
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