Work / 01

Matbakhi

Launched in 2017 as Yemen’s first culinary arts book, then expanded into campaigns, radio, visual content, and a fully equipped production kitchen.

The challenge

Turn a printed culinary reference into a broader content brand without losing its distinctly Yemeni character.

The solution

Build an expandable ecosystem spanning publishing, campaigns, radio, and video under one recognizable experience.

BrandContentProductionCampaigns

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