Work / 10
Matbakhi
Launched in 2017 as Yemen’s first culinary arts book, then expanded into campaigns, radio, visual content, and a fully equipped production kitchen.
The challenge
Turn a printed culinary reference into a broader content brand without losing its distinctly Yemeni character.
The solution
Build an expandable ecosystem spanning publishing, campaigns, radio, and video under one recognizable experience.
BrandContentProductionCampaigns
This case study presents the available visual work without publishing unverified metrics or outcomes.
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